Ambient marketing is often confused with street marketing. But although they are two non-traditional advertising techniques. Where originality and creativity are used to cause a certain impact. They are two different methods. These are the main differences between ambient marketing and street marketing: in street marketing. The brand introduces an object in a public space. That causes a certain impact and draws the attention of the public because it is totally foreign to it. In ambient marketing, on the other hand. The objects that are part of that space are used and transformed. So that they can launch the message that the brand wants. Street marketing campaigns are usually impressive. While in ambient marketing they are usually creative.
5 Great Examples of Ambient Marketing
Another difference is that ambient India Car Owner Phone Number List marketing is more complicated to apply. Because everyday objects that are present in a specific public space are needed to reinvent. It and be able to convey the desired message. On the other hand, in street marketing it is based on introducing an object that attracts a lot of attention in a space in which it stands out especially. In both cases, the main objective is to capture the attention of the public, which is why high-traffic places are used. 5 great examples of ambient marketing There are companies that have ever applied ambient marketing and have managed to create very striking advertising campaigns. Here are some examples: kitkat the popular brand of kitkat chocolates often runs ambient marketing and street marketing campaigns.
Nationwide Ambient Campaign
On one occasion he used park Marketing List benches as an advertising channel, transforming them into his famous chocolate bars. For this, a little paint was enough for the wooden boards to become chocolate bars coming out of the characteristic red kitkat wrapper. Kitkat source: bettermarketing.Pub on another occasion used the doors of an elevator. Taking advantage of the fact that his product is split to consume it, when the elevator doors opened the drawing was split referring to how it is eaten. National Geographic National Geographic has also turned to ambient marketing. In a campaign launched in Brazil, the brand decided to put a photograph of a crocodile with a 3D effect at the end of an escalator. The impact on the public was as expected, since there were many people who had the odd scare.
