For every company that wants to Obtain good results from digital activities. It is essential to define a strategy before entering the storm.
A strategy that usually keeps in mind the improvement. Of the site’s performance. The efficiency of the traffic that reaches it and has the desire to increase the number of contacts intere in what we are talking about or selling .
Now we will delve deeper into this last aspect. The acquisition and dialogue with the contacts . Who have express interest in us .
What we usually call a Lead is a potential
customer who is attentive and inter in our company, to the point of leaving us their contact details (email, telephone or even their personal details).
We will therefore be fawith people who have known us for a long time and people who are new to the business, people who are closer to completing the purchase and others who are confronting us with situations similar to us.
For this reason, the prerogative of this activity switzerland phone number is the definition of a coherent and reason path, made up of different techniques and strategies, which have as a prerequisite a different approach bas on the time and place of collection of the contact.
For example. If we are talking to people who are still far from a possible conversion, they will have to be treated with respect and attention different from others: in this case we are talking about a relationship that will need to be cultivat .
Contacts that will n to be nourish with valuable content and topics to transform them into potential customers or even buyers over time.
For every company that wants to In general. A cquiring new contacts, through various Lead Generation activities, means continuing to broaden the base of interested parties in our offer.
Our task will then be to cultivate these relationships and generate trust in them. The objective could be to transform them into customers first and then maintain the relationship to ensure that they continue to remember us in the future .
This immediately makes us think that the objectives we will have to set ourselves will not only be to generate immediate conversions but to increase trust, share knowledge and open ourselves to dialogue to generate returns in the medium and long term.
New contacts in database
Lead Generation offers a huge competitive advantage to companies that understand how to incorporate it into their marketing strategy.
Landing pages, Facebook Lead Ads, LinkedIn Gen Forms, are just some of the solutions that could help us achieve our planned objectives.
In this article Marco also tells us which are Australia Phone Number List the best channels to use and compares the relative costs for these activities.
Giorgia instead tells us how to identify targets and define objectives. Right here .
Where to start from.
First of all, it will be necessary to clearly and precisely define the target and the typical customer for each collection touch point that we have set out to activate.
What needs to be done is to put the person at the center of your strategy, who will have a problem to solve or a desire to satisfy. Although unknown or latent.
Therefore understand the potential customer’s desire and plan how to communicate with him, in the best way considering his origin.
Once our approach has brought traffic to the site and provided visibility to the company’s product and/or service, all that remains is to start converting visitors who come into contact with the business into potential customers.
And consequently plan the path that we would like these new interested users to follow.
The nurturing phase. Which is directly linked to Lead generation. Will be an integral part of our project . We therefore start from the acquisition of the contact up to its definitive “conquest” (and its loyalty).
