Example: Netflix’s “We Miss You” Email
Netflix sends friendly re-engagement emails to inactive users, often with personalized recommendations or reminders of new shows and movies.
Why it works: It rekindles interest communication directors email lists without being pushy and offers incentives to return.
Takeaway: Identify inactive subscribers and craft personalized messages or offers to re-capture their attention.
7. Customer Feedback and Reviews: Encourage Interaction
Example: Airbnb’s Post-Stay Review how to create a sales funnel in wordpress Request
After a stay, Airbnb sends a follow-up email asking guests to leave reviews. They keep the message simple and highlight how feedback improves the community.
Why it works: Encouraging user-generated clean email content builds social proof and improves credibility.
Takeaway: Request feedback through well-timed emails to boost engagement and gather valuable insights.
8. Exclusive VIP Offers: Reward Loyal Customers
Example: Sephora’s VIP Member Emails
Sephora’s loyalty program emails offer early access to sales, exclusive products, and personalized discounts for VIP customers.
Why it works: It makes customers feel valued and incentivizes repeat purchases.
Takeaway: Segment your list to target loyal customers with exclusive offers that increase lifetime value.
