With the rapid development of the cross-border e-commerce industry, as competition among e-commerce platforms intensifies and profits shrink, the number of independent websites has surged, becoming a new battlefield for overseas sellers seeking sustained growth. Data shows that the total number of independent websites in China has reached about 200,000 in recent years, and the number will exceed 500,000 in the next three years, and the market share has also increased from 25% in 2020 to 41%. I contacted the online customer service immediately, but there was no response. What’s even more exaggerated is that a week passed and there was still no news. , the communication cost is really too high.
It's really difficult to communicate
At the same time the revenue of independent websites has also soared collectively. And sellers of all sizes have received good Female number data news. For example, anker innovation, according to its financial report. In the first half of 2022, the total revenue of its six major brand independent stations. Was 215 million, an increase of 30.03% compared with the same period last year. Shenzhen sports earphone brand shokz has achieved revenue growth of. More than 50 times in the past five years in 2022. And is expected to reach 5-6 billion yuan. In addition. A number of new dtc brands, such as eyewear brand tijn. Energy storage brand zendure, fast fashion brand balisa, etc.Are also maintaining growth and are favored by capital.
But behind these eye-catching data and user consumption carnivals
With the changes in consumption scenarios, more and more consumers are increasingly interested in platform services. In addition to system architecture and technical Marketing List support, what is more critical is the consumer shopping experience, such as how to handle users’ massive pre-sales and after-sales issues and Give timely feedback. Even though all major independent e-commerce platforms have established their own customer service teams, many independent sellers are still unable to provide good customer service in a timely manner due to obstacles such as the large volume of order inquiries, limited manual customer service manpower, and language barriers. Incidents like Louella’s “complaints” and complaints against the platform abound.
