A quick overview of e-commerce going global in Europe

Market situation of European countries? What are the specific market prospects and trends? And how can sellers better break through and grow in a rapidly changing environment? Let’s take a look! The European e-commerce market will exceed one trillion in 2026 Let’s first look at the overall situation in Europe. We all know that the European market is huge, but how big is it? A report released by the european e-commerce association. Shows that europe’s population will reach 735 million in 2021. More than twice the population of the united states; its gdp will reach 18.333 trillion euros. Close to the total economic volume of the united states. Not only that, there are five large countries in europe. With a population of more than 50 million (germany the united kingdom, france italy, and russia) and in terms of total gdp. There are also six countries with more than 1 trillion us dollars.

In addition Europe’s Internet coverage is also very high

And the proportion of Internet users is increasing year by year. A report released by Zhiyan Consulting shows that as of January 2022, its Internet users account for 98% of the Binance App Users Data total population, and the number of online shoppers accounts for 73%. Ranked among the best in the world. These various advantages provide good innate conditions for the European cross-border e-commerce market. According to the latest European e-commerce trend report, the total sales revenue of European e-commerce in 2022 will be US$634 billion. By 2023, the total revenue of European e-commerce will increase by 30% year-on-year, and the total market size in 2026 will exceed 1.1 trillion. Dollar. However, it should be noted that due to the economic development of various regions.


Special Data

The e-commerce market conditions in European countries are also different

This issue focuses on the three major regions of Northern Europe, Western Europe and Eastern Europe. Nordic Region Including Marketing List Sweden, Denmark, Norway, Finland and other countries, 18-49 years old  are the main force of online shopping in the region, and a quarter of Nordic online shoppers purchase through mobile phones. Hot-selling products include clothing, shoes, multimedia and Household electronics, etc. However, due to low population density and high economic level, local consumers have certain requirements for products: in their minds, the performance of products in terms of quality, certification, environmental protection, energy saving, etc.

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