It is undeniable that social media has become the “standard” marketing strategy for most people going overseas, especially private domain traffic. Among them, the one In four steps that has attracted the most attention is WhatsApp, the “overseas version of WeChat”. Since WhatsApp officially launched WhatsApp Business in 2018, it has accelerated its e-commerce business. This also means that the platform has transformed from an instant messaging tool to a social media platform with a digital store. At the same time, this move has also attracted a large number of overseas companies. After settling in, whether they are e-commerce giants, ordinary small and medium-sized sellers, or popular national brands, they all build private traffic pools on the WhatsApp platform to achieve cross-border business.
How popular is WhatsApp the overseas version of WeChat
From the perspective of user scale, WhatsApp is undoubtedly one of the global traffic kings, and its commercial value has EBay Number Data gradually become apparent. As of October 2021, WhatsApp has 2 billion monthly active users, ranking first; covering more than 180 countries and regions around the world, including the United Kingdom, Germany, Italy, Russia, Latin America, the Middle East, Southeast Asia and other emerging markets. High penetration rate, and among Internet users aged 16-64, 7 countries have a WhatsApp penetration rate of over 90%. At the same time, WhatsApp is also a commonly used IM (Instant Messenger) tool in 58 countries… This series of dazzling data has firmly locked WhatsApp’s dominance in the overseas “IM industry”.
For cross-border e-commerce users and traffic are the foundation of all business
In addition, overseas users use whatsapp all the time. From when they wake up in the morning to when they fall asleep at night from life to work. Relevant data Marketing List shows that the average. Number of people opening whatsapp per day has reached 20-30 times. And whatsapp marketing also has unique advantages. You can interact without adding friends, and users do not reject whatsapp’s. “two-way conversation mode” which makes whatsapp promotion extremely popular. High reach rate. Data shows that the opening rate of whatsapp messages can reach. It can be seen that all the above information is conveying the same signal. Whatsapp is a “Virgin land” with great development value. Whoever lays out first will be able to seize the blue ocean of hundreds of millions of overseas private domains.
