The role of WhatsApp Business API in marketing interaction scenarios

WhatsApp is certainly no stranger to companies going overseas or companies planning to go overseas. With 2 billion daily active users in more than 180 countries, in addition to its huge user base, the advantage of sending messages through WhatsApp compared with other channels is that it is more conversational in tone, making it more interesting and more life-like than traditional email marketing.

Generally, small businesses or self-employed individuals can use the WhatsApp Business APP to contact customers. However, once the company develops to a certain scale, the disadvantages of the WhatsApp Business APP will become apparent. It will not only affect the scale of reaching users, but also affect the quality of services. 

WhatsApp Business APP and WhatsApp Business API

First of all, using the WhatsApp Business API requires an official Meta-certified service provider (BSP). For example, CM.com has become an Crypto Users Number Data officially certified BSP by Meta since 2019. After several years of exploration and research, it is well versed in the various rules of the WhatsApp Business API and can help companies successfully access the WhatsApp Business platform. The gain outweighs the loss. At this time, many smart companies have turned their attention to the WhatsApp Business API. Next, let us take a look at the WhatsApp Business API. As mentioned above, the WhatsApp Business APP is more suitable for small businesses or self-employed people. It only supports the use of a single user. The available functions are relatively simple and have many restrictions; the

what specific marketing interaction functions can the WhatsApp Business API implement

WhatsApp Business API can use all the functions of WhatsApp Business and can actively send templates to authorized users. Message Marketing List content and chatbots can be used to set up automated interactions to provide users with the ultimate experience and are more suitable for medium and large enterprises. According to a survey, 90% of people will open a WhatsApp message within 30 minutes of receiving it. Compared with other channels, people often use WhatsApp to communicate with family and friends and have daily chats. The “friendliness” of WhatsApp will make consumers more receptive to WhatsApp messages and feel more comfortable. 

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