WhatsApp Business API a powerful tool for Latin American e-commerce

As the largest country in Latin America, Brazil has a population of 210 million. Mmore than half of whom use the Internet, with a very high penetration rate. Internet users are concentrated in middle- and high-income groups aged 15-44, and are geographically distributed in central and southern Brazil. And among such a huge number of Internet users, more than 50% are accustomed to online consumption. It should be noted that mobile users account for a high proportion of online shopping people. According to data, in January 2019 alone, mobile device sales accounted for 42.8% of total online sales.

How to seize the social e-commerce trend

Not only that Brazil’s penetration rate is also at the leading level as a gathering place for serious social enthusiasts. According to the Brazilian website “foxsports”, Brazilian Internet users Chinese Overseas Europe Number Data spent an average of 9 hours a day on social networks in 2019, which is longer than they spend sleeping. The social networks most commonly visited by users are WhatsApp, Facebook, Linkedin and Google+. Take WhatsApp for example. The number of WhatsApp users in Brazil has exceeded 120 million in 2021 Accounting for 57.1% of the total population, making it the most widely used social media application in the country. In addition, e-commerce sales through the WhatsApp platform are also considerable. According to eMarketer data. The total value of Brazil’s social e-commerce market will reach US$10.93 billion in 2021, accounting for 22.1% of the market share.

So how can enterprises obtain the 

In terms of consumption habits, Brazilians love products with affordable prices, rich selections, discounts and promotions, and free shipping. At the same time, because Brazil is Marketing List located in the tropics, outdoor sports are abundant and frequent, and activities such as mountaineering, swimming, and surfing are also continuing to drive the sales and development of related products. Argentina In recent years, Argentina’s e-commerce has been a continuously growing market. After a plunge of 64% in 2018, the proportion of consumers shopping online continues to soar, with an annual growth rate of 50% in the past seven years. It is expected that in 2025, the Argentine e-commerce market will Revenue will reach $42.2 billion.

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