Facebook, Twitter, LinkedIn, YouTube, Pinterest, Instagram. And there’s more!
We’ve come up with some tips on how to create and optimize your business’s social media strategy:
1. Pick the right platforms.
Choose the platform that best fits the needs and audience of your business. Most small businesses don’t use just one, but you also don’t want to be spread too thinly by using too many. Check out our Social Media Cheat Sheet for Marketing for an overview of each one, some of the pros, and statistics about usage. Also check out this short video from HubSpot Academy which provides lots of great information on which social media platforms could be right for your business.
2. Fill it out.
Make sure all the information on each profile you chose to use is filled out entirely. Any links attached to your social media profiles should lead to a clear and concise landing page. The information on each platform and these landing pages needs to be the same across the board.
3. Define your target audience.
This aligns closely with #1 and will help you identify the platform(s) that best fit your industry email list needs. Determine the key demographics of your target audience – age, gender, occupation, income, interests, etc. What challenges do they face and what problems are they trying to find solutions for? Target an audience which reflects the majority of your potential customers.
4. Consistently develop fresh content.
5. Create educational content.
Consider creating educational content, such as downloadable checklists, videos, eBooks, and infographics which address real or potential questions from your target audience about your business. Helpful and useful information is more likely to be shared on social media, extending your reach with minimal effort.
6. Develop a system.
There isn’t a lot that’s exact about social media, so it’s up to you to create a system guide to effective email outreach that works for your business. Consistency is crucial, so make sure you schedule how frequently to post, engage with followers, and then stick to the plan! Once you’ve got your system in place, you’ll be better able to see results.
7. Measure the results.
8. Evolve and adapt.
Make adjustments if, and when, necessary. Metrics will help you know mobile list what’s working and what’s not, but it takes time to build a following on any platform. Establish your business as an “thought leader,” and see results. You might need to try different combinations of platforms, content, and messaging to find the right combination to reach your specific audience.
