Lead scoring is a tool that more and more companies decide to integrate into their marketing strategies. But what is it exactly? And how does it help you close more deals with new customers? Let’s try to answer these questions and much more in today’s article. Read on to learn more. The basics of lead scoring let’s start by diving into the ins and outs of lead scoring and understanding what it is.
How to use it
And how to make sure it delivers on its promise of helping sales reps spend their time on the best prospects. Lead scoring is an automatic process set up on the marketing platform where B2b Email List prospects are assign a numerical score. Typically from 1 to 100. With 100 being the best and 1 being the worst. Typically. The numbers are appli to various demographic. Behavioral. Or intent-bas data. And the final score should reflect the likelihood of this specific prospect becoming a new customer.
You can create a simple or
Complex lead scoring model. For companies using lead scoring for the first time it is recommend to start with a simple calculation Marketing List and. Over time. As you gain more information and see the model in action. You can add additional elements to make it more precise. New call-to-action for example. The goal of lead scoring is to give sales reps a better understanding of which leads are the best. So they spend more time on them than those that aren’t as likely to close.
