recent years, social media has become a powerful tool for marketing eCommerce businesses. Now, social media platforms like TikTok and Twitter are stepping up their aim to become shopping destinations.
Source: Business Insider
This is nothing new. Instagram has been integrating eCommerce functionality on its platform since 2019. And Facebook will follow soon in 2020.
But competing with the big eCommerce platforms is not an easy battle. Mainly because consumers expect a seamless online shopping experience. Not to mention discount vouchers and fast (and often free) delivery services.
The good news is, social media platforms are benefiting when it comes to big data.
Through data analysis, social media platforms
can create more intuitive marketing campaigns. And introduce products that best suit consumer interests.
Visual commerce dominance in marketing strategy
Online, the selling proposition is convenience and practicality. Offline physical retail can offer eye-catching product displays, banners, and even stunning scents.
But the problem is, thousands of phone number list products bombard the online shopper.
So how does your eCommerce and marketplace ensure retention and retention? Enter visual trading.
Visual commerce is all about creating attractive product images. And a powerful message that engages and converts.
Take the example of live streaming. Live streaming allows sellers to showcase the unique features of the product. They can also answer questions directly from the audience. This makes it more attractive, thereby increasing the chances of conversion.
Brands are also leveraging Augmented Reality and 360 views to engage their audience.
Source: VRScout
Virtual trading is not only an effective tool for memory retention. It also influences how consumers shop and interact with the products they see online.
More and more competition in the eCommerce market
Post-pandemic, the online marketplace continues to exceed all expectations. Now, we’re seeing the next level of eCommerce with the rise of aggregators.
Most of the sellers in the online marketplace are small entrepreneurs or side traders.
If their product generates too many requests, they usually struggle to keep up. This is one of their potential downfalls.
Enter eCommerce aggregators.
Aggregators are third-party sellers and small business acquirers in the eCommerce landscape. They are looking for those who have a hot product but are struggling to upgrade due to lack of finances.
If a small business gets high ratings from Marketing List aggregators, it can go head-to-head with big brands. Which results in more advanced competition.
