Targeting strategies for a world without cookies
Interactive branding the public no longer sees brands as simply providers of products or services. They also see them as providers of experiences and, as such, they like being able…
Interactive branding the public no longer sees brands as simply providers of products or services. They also see them as providers of experiences and, as such, they like being able…
E start this list of digital marketing trends for 2023 with one referring to the ux of company or ecommerce websites. Surely you've heard of dark mode, an option that…
Video content has become a very useful tool to reach the target audience, even those who still do not know the brand or have not interacted with it. In addition,…
A social context that does not stop changing and with companies that. Little by little are giving communication. The importance it deserves, iebs digital school. The business school specializing in…
Employee advocacy is a strategy in which the employees of a company. Are the ones who promote and publicize it through professional social networks. Talks or face-to-face events or other…
We start with one of the ooh digital advertising trends of 2023 that, on many occasions, has gone viral . Surely you have seen several videos showing examples. Known as…
Value-based selling or a value sale consists of transmitting to the client that the price. They are paying for that product or service is less. Than the value of the…
Digital pr are strategies that aim to create a positive impression of a brand in digital media. As well as build a reputation and consolidate its presence on the web.…
Most brands have been creating content in different formats and channels for years. The result is a bunch of scattered content that competes with each other for the attention of…
The bereal social network came to light with the intention of bringing. A touch of unfiltered reality to the seemingly perfect world of social networks, and many people have been…
Marketers are always interested in discovering. New channels to reach consumers, and in this sense the metaverse promises to open up endless new possibilities. In its day, marketing and advertising.…
Influencer generated content to give your brand more authenticity it is no secret that, today, having influencers to carry out any type of advertising on social networks is a great…