Dividends fade and competition escalates How will game


Of relevant domestic policies, the fading of the demographic dividend, and the stay-at-home economy, the chinese game market has shown a weak trend. “Going games overseas” has become a new option for more and more manufacturers to achieve business growth. So, what is the current situation of the overseas game market in 2023? What trends are worth watching this year? What are the “new ways” for future growth? In this article, let’s talk about the overseas expansion of chinese games. 1.  the year 2022 can be said to be quite a bumpy year for chinese games going overseas. Under the influence of the global political and economic environment, the overseas market environment faced by games overseas has also undergone corresponding changes.


Current status of overseas expansion of the game industry

In addition, some overseas countries have tightened supervision on imported games, intensified geopolitical and international conflicts, continued global inflation, and exchange Turkey Telegram Number Data rate fluctuations have all brought many challenges to chinese game companies. According to the “2022 china games overseas situation report” jointly compiled by the game working committee of the china audio and digital association and gamma data, the size of the global game market in 2022 will be approximately 1,110.76 billion yuan, a year-on-year decrease of 6.96%. The size of the global mobile game market is approximately 594.519 billion yuan, a year-on-year decrease of 10.26%. However, the global mobile game market still accounts for more than 50% of the global game market. Overall-game-industry-performance-2022 image source: “2022 china games overseas situation report”.


The report shows that china's mobile game overseas revenue

At the same time, against this background, the actual sales revenue of china’s independently developed games in overseas markets in 2022 also declined for Marketing List the first time since 2018, reaching us$17.346 billion, a year-on-year decrease of 3.7%. However, compared with the domestic game market, which has seen a more serious decline, the overseas track is obviously more stable. In addition, the united states, japan, and south korea will still be the main target markets for chinese game companies in 2022. In terms of revenue components, in 2022 will mainly be concentrated in the united states, japan, south korea, germany and other countries, with the united states, japan and south korea accounting for the highest proportions, accounting for 32.31%, 17.12% and 6.97% respectively. However, in some markets such as the united states, japan, south korea, germany and the united kingdom, china’s mobile game revenue growth has declined.

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