As we see the end of the pandemic, consumer expectations have reached an all-time high. They are now more interested in having a personalized experience. They prefer brands with a commitment to environmental sustainability. And always look for fast product delivery, discounts, and a hassle-free shopping experience.
Brands at all scales are trying their best to catch up
This just goes to show that 2022 is not a year to slack off. Predicting the likely 2022 eCommerce trends is an ideal way Latest Mailing Database to be prepared. Especially if you want to maintain your business growth in Southeast Asia , especially in online marketplaces such as Lazada and Shopee.
Based on current economic trends and past years of eCommerce performance in Southeast Asia, here are 10 eCommerce trends to watch out for.
Without a doubt, online shopping will still be the main thing in 2022. But this year, the opportunity for growth will no longer lie with urban consumers alone. The emerging consumer population in tier 2 and 3 regions is a new target for the growth path.
According to the 2021 SEA e-Conomy Report , 60 million new digital consumers emerged in the last quarter of 2021. Thailand and the Philippines had the highest proportion of new users.
These efforts generate $2 trillion in annual sales on the eCommerce market.
Data analysis will play an important role
In 2020, consumers will switch to buying basic needs online because they feel safer than leaving the house. Now, as we see the end of the pandemic, this is more of a convenient option.
Businesses now ensure they have an Marketing List online profile and internet presence. They don’t want to miss a big opportunity. And they also want to increase consumer choice.
So, to stay competitive, you need data analytics.
They will help you create more effective marketing campaigns. And you can make better decisions because you know what your customers really want.
