Vietnam philippines malaysia thailand, and singapore, with a total population of 683 million. Accounting for 8.58% of the world’s total population. And more than 50% of the population is urban residents. According to the “Southeast asia internet economy report. The number of internet users in the six southeast asian countries will. Increase by 20 million in reaching 460 million, and the internet penetration rate is as high as 76%. Which is much higher than the global level. Among them, Indonesia and the Philippines have the largest populations, with 278 million and 112 million people respectively. It is expected that the Southeast Asian market will contribute up to 70% of the global.
Of six Southeast Asian countries
At the same time, the structure of online shopping users in southeast asia shows a younger trend, with the age being around 30.2 years old. Especially in indonesia. Malaysia, the philippines and vietnam, the population USA Telegram Number Data under 35 years old accounts for more than 50%.And the potential for consumption growth is considerable. It should be noted that with the rise of the her economy. The number of female shoppers has surged in the.Past year, and the current proportion. Of male and female consumers is 46% and 54% respectively. New consumer population in the next ten years.Population structure distribution.
The focus of online shopping in Southeast Asian countries is slightly different
For example, consumers in Singapore and Malaysia are highly receptive to Chinese products. Generally speaking, they like 3C, beauty, clothing and Marketing List household products, but their focus is different. Most online consumers in Singapore are born in the 1980s and 1990s, who value product services, genuine products, and like reviews and ratings. Malaysian consumers are more rational in their consumption and will not spend money randomly, so they will be more inclined to shop during major sales. Indonesia, the Philippines and Thailand have moderate acceptance of Chinese products, and they are all very price sensitive. Consumers in Thailand like to try new products, have a high frequency of consumption, like 3C and small home appliances, and tend to review and rate products.