Employee advocacy is a strategy in which the employees of a company. Are the ones who promote and publicize it through professional social networks. Talks or face-to-face events or other actions . This type of strategy does not carry out actions exclusively related. The sale of a product or service, it also includes the creation of content. The sharing of experiences or the transmission of company values, among others. All this leads to an improvement in the reputation of the brand. Which makes it much easier to attract professionals in the sector. In more positive and professional perception of the brand, which leads them to trust it.
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The key role of employee advocacy in marketing. It been Croatia Whatsapp Number List possible to verify that employee advocacy has a key role in marketing and that। in addition. It is a strategy that can be applied easily. In fact, it is estimated that 98% of employees have at least one social network. That they use on a regular basis , of which 50% already make posts related to the company.
Another relevant fact is that around 80% of people. ho want to buy a product or service take into account the recommendation of a friend or family member. This means that if an employee recommends a product or service, a very high percentage of his followers will take his opinion into account. To all this we must add that through employee advocacy, organic traffic on social networks can grow by more than 10%, which could help the team expand its professional network and keep up with industry trends.
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To improve sales through employee advocacy Marketing List there must be consistency between. What is published, when, how and where. That is, a strategy must be followed. If done correctly, they can increase sales through: greater reach – this is a way to reach a larger number of people. Which leads to greater brand awareness and also increased web traffic. If what the user finds is what is expected. The leads will increase and so will the sales. Greater trust: when people talk about a brand and it is not the brand itself, the trust generated among the public is greater, since the experiences and opinions are much more credible. And it is proven that the more trust a company generates, the more likely consumers are to decide to buy a product or service from it.
