Before you write your first blog post or start outlining the topic you want to write about, you have to think about who you are writing about and why. To make good they care. Don’t believe me? Even SEO guru Rand Fishkin recommends that you shouldn’t start a business blog until you know your audience. (Side note: This is a great time to develop some of the buyer personas we’ve been harping on. Just saying).
A big part of understanding your audience is acknowledging that maybe they don’t always want to be. directly sold to your products and services.Before you write your first blog post or start outlining the topic you want to write about, you have to think about who you are writing about and why they care. Don’t believe me? Even SEO guru Rand Fishkin recommends that you shouldn’t start a business blog until you know your audience.
Brands go away! It’s time to be bold.
In fact, if you are lucky America Cell Phone Number List enough to have a new consumer become interested in your blog, at that stage, it is unlikely that they To make good will want to sell your products and services. This is because a blog post should be considered the top of the funnel, or the tofu. Not familiar with tofu marketing best practices? Consumers don’t come to your blog to buy; they come to learn.
They might come and ask for some advice on whatever you wrote on your blog that day. They may just be looking for a quick diversion from the monotony of their 9-to-5 routine. The first thing marketing professors advise against doing, and we totally agree with, is mentioning that your product is at this stage of the sales cycle.
Stop being simple and start showing
Whatever the reason, you should Marketing List grateful that someone is. Willing to spend time on your website. Treat them as guests in your home and entertain them in meaningful ways. I guess it’s been a while and if you. Brag about your brand non-stop, this is what. You should expect from your website visitors.
Brands go away! It’s time to be bold. This is where bullshit content comes into play. Content marketing doesn’t mean using your . company blog to brag about your brand. Joe Pulitzer from the Content Marketing Institute .Puts it well by urging marketers to. focus on content branding rather than branded content. Pulitzer continued: “Content branding is created for the audience. While branded content is created for the business.” Anything you do is shooting yourself in the foot instead of creating a content brand.