How to seize the dividends of the Southeast Asian consumer market

Looking at the development trend of cross-border e-commerce in southeast asia in recent years. We can see that the different cultural backgrounds. Of southeast asian countries are forcing overseas companies to. Pay more attention to target market trends for product positioning. In this process. “Fitting user needs” “do as the locals do” and “localized management. Have become keywords that most southeast asian sellers pay attention to. It is recommended that sellers also need to meet local. Needs and enter the target market by creating “Hot products”.

Taking indonesia as an example, the penetration rate of whatsapp is about 89%. Making it the most used social network there, along with wechat. It has a similar status in china and is a must-have for.


Taking the beauty consumer market as an example

Southeast Asian countries have different consumption habits and preferences due to differences in economic development levels, religious culture, etc. For example, Vietnamese prefer fresh and translucent Vietnam Telegram Number Data makeup foundations, natural eye shadows and bright lip makeup, and pay attention to sun protection and natural ingredients in skin care; Malaysia, influenced by religious culture, consumers prefer to use cosmetics that do not contain alcohol and animal raw materials; Singapore People are more willing to pay for products that have a story, are novel and interesting. WhatsApp can be said to be the most frequently used App in the social e-commerce scenario in Southeast Asia.


Riding on the coattails of social media, new tracks are ushering in “crazy growth

However, it is worth mentioning that overseas marketing relying solely on popular products will often lead to a short-lived illusion. Once the market  popularity subsides or lacks Marketing List stamina, brand awareness will immediately weaken. Therefore, overseas marketing requires a good combination, such as social media channels that are in line with the current popularity, and continuous interaction with consumers to improve the experience.

It is understood that users in most countries in Southeast Asia spend more than 3 hours using social media every day. The independent and personalized generation characteristics make them more willing to accept diversified interactive marketing methods on social media. It also promotes the popularity of social media such as TikTok, Facebook, Instagram, WhatsApp and Twitter, especially WhatsApp. Judging from the current market situation.


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