What trends are to come in OTT services during 2023
The us streaming market has seen tremendous growth in recent years, with existing platforms consolidating and new ones emerging. In […]
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Mobile Marketing
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Inbound Marketing: how to integrate Instagram into your strategy
On instagram there are more than 1.4 billion active users per month spread all over the world and approximately 90%
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Ambient Marketing vs. Street Marketing
Ambient marketing is often confused with street marketing. But although they are two non-traditional advertising techniques. Where originality and creativity
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WhatsApp Shopping: what it is and how to apply it to your ecommerce
Whatsapp shopping is a functionality available in whatsapp business. That helps companies share their product inventory with customers. Who can
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Facebook Ads Event Match Quality (EMQ) Optimize your conversions
The event match quality is a facebook ads metric that tells you if the events you have created are targeting
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Email Data to optimize the open rate, CTR and conversions
Email marketing can become one of the most profitable forms within your digital marketing strategies, as long as you pay
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The Professional Dashboard in your company account
The Instagram professional dashboard is a kind of professional control panel. That allows you to monitor the performance of this
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How to increase your landing page traffic in 2023
The landing page or landing page is that page. That is created within a website with the aim of converting
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The 15 KPI indicators of your inbound marketing strategy
The objective of this phase is to get visits, that is, for the public to visit our web pages and
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What is the POEM model in marketing
This model helps you to organize in your marketing strategy. The different media in which you are going to be
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Multichannel marketing: what is this system and examples of strategies
The main benefit of this type of strategy is that it allows you to make the most of your chances.
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GPT-4 Artificial Intelligence to create content: what it is, how it works and advantages
Penai is a non-profit company founded by Elon musk and Sam Altman. That works on the development and research of