The us streaming market has seen tremendous growth in recent years, with existing platforms consolidating and new ones emerging. In turn, this has fueled growth globally, as these platforms have turned to international markets for further expansion. The result has been that the global ott market has doubled since 2019 […]
Mobile Marketing
17 posts
On instagram there are more than 1.4 billion active users per month spread all over the world and approximately 90% of these users follow at least one company profile and 80% follow it actively. These data have led many companies to be present on instagram and offer content on a […]
Ambient marketing is often confused with street marketing. But although they are two non-traditional advertising techniques. Where originality and creativity are used to cause a certain impact. They are two different methods. These are the main differences between ambient marketing and street marketing: in street marketing. The brand introduces an […]
Whatsapp shopping is a functionality available in whatsapp business. That helps companies share their product inventory with customers. Who can buy them quickly, easily and efficiently. In other words, through whatsapp shopping. You can create a catalog with products and services so that customers can easily find what they are […]
The event match quality is a facebook ads metric that tells you if the events you have created are targeting those meta accounts you want to reach, in short, if they are matching . So far, facebook allows the following standard events: content display: when a user views a product […]
Email marketing can become one of the most profitable forms within your digital marketing strategies, as long as you pay attention to the email data that provides you with these statistics, encompassed within what is known as email data. Knowing these metrics and knowing how to interpret them is key […]
The Instagram professional dashboard is a kind of professional control panel. That allows you to monitor the performance of this social network for the brand. It also allows you to access and discover functionalities and tools for professionals. In other words, it is a very useful space for content creators […]
The landing page or landing page is that page. That is created within a website with the aim of converting visitors into leads or customers. Normally, the landing page has a simple design because. The idea is that the user receives specific information directly and without interference. Which can be […]
The objective of this phase is to get visits, that is, for the public to visit our web pages and social media accounts thanks to the quality of our content. To know if we are meeting it, these are the most important inbound marketing kpis. visits to our website: this […]
This model helps you to organize in your marketing strategy. The different media in which you are going to be present as a brand according. To their type can develop a successful communication plan and adequate media integration. Thanks to the poem model. You will be able to see in […]
The main benefit of this type of strategy is that it allows you to make the most of your chances. Your target audience is not on a single channel and even not all visit the same channels. Putting multi-channel marketing into practice is one of the best ways to reach […]
Penai is a non-profit company founded by Elon musk and Sam Altman. That works on the development and research of ai with a beneficial approach for humanity as a whole, which is known as friendly artificial intelligence . One of the characteristics that define this organization is to collaborate freely […]
